Why does marketing exist?
Is marketing about memories and stories or something more?
Archive for the ‘B2B and social media’ Category
Ten inspiring examples of Human-Centered Marketing
We sense that human-centered marketing is the right direction, but how does it show up in the world?
How content can help companies create consumer habits
Consumer habits form when a reaction is triggered and then reinforced through repetition. Content can help.
What makes you a digital influencer?
Becoming a digital influencer doesn’t depend on how you look or even the followers you have. The secret lies in transmission.
The relationship between trust, thought leadership and real employees
Does thought leadership come from a brand, a person, or a little of both?
Re-thinking the B2B customer experience
Mike Moran shares how websites can enhance the B2B customer experience to increase the traffic and site leads by doing two things.
A world in crisis demands that marketers step up and take charge
It’s time for marketers to take charge in the face of long-term shifts in consumer needs.
Personal content picks for the world’s biggest networking event
This may be the world’s biggest networking event. Here’s some exciting programs to look for!
Engineer-turned-marketer thinks Netflix is the future of content marketing
A disruptive marketing leader thinks the future of marketing looks a lot like Netflix.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
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