10 things you need to know NOW about OmniChannel Marketing
Multi-channel marketing has become omni-channel marketing as retailers look to provide a consistent and unified customer experience.
Archive for the ‘Big Data and Analytics’ Category
3 Steps to Building a Better B2B Target Account List
By Eric Wittlake, {grow} Contributing Columnist Back when direct mail was a staple of B2B marketing, everyone involved knew your list could make or break your marketing. Yes, your offer, […]
Would you erase yourself from Google search results?
In this edition of The Marketing Companion, we cover the “right to be forgotten,” LinkedIn Blogging, Buyer Personas and more
The seven traits of an effective digital enterprise
To stay competitive, companies must stop experimenting with digital and commit to transforming themselves into a full digital enterprise.
Two technologies that will disrupt marketing strategy
Mark Schaefer and Tom Webster discuss two technologies that will disrupt marketing strategy on this episode of The Marketing Companion
Why Instagram is becoming the dominant social network
An examination of winners and losers in the digital age. What is the dominant social network
IBM opens up Watson and cognitive computing to entrepreneurs
Can you “train” your computer to solve complex problems? IBM is now opening up an opportunity for entrepreneurs to put cognitive computing to work
The economics of social media and why the Facebook-WhatsApp deal makes sense
If you look at the economic drivers of Facebook, the WhatsApp deal suddenly makes sense
IBM CEO Ginni Rometty points to social strategy with a twist
At an IBM Partner event, CEO Ginni Rometty describes a strategy with social at the core
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