Archive for the ‘Big Data and Analytics’ Category

Research shows “be more human” really works

Brands on social media need to be more human and be active. One study tells us why.

The overwhelming implications for driverless cars and marketing

By 2020 there could be millions of self-driving cars on the roadways of the world. What are the implications for driverless cars and marketing?

Why the sales funnel is alive and well and living on the web

Chad Pollitt explains how the sales funnel we’ve all known is still relevant and not dead as some experts would lead you to believe.

Research proves there is still a place for long form content

New research from Pew proves there is still a place for long form content in your marketing plan.

Market networks bring businesses into the “enabling economy”

Market networks are transforming the way small service providers are connecting to customers.

Driving economic benefits from your Alpha Audience

Your most passionate fans are the key to driving economic benefits on the web. This is your Alpha Audience.

The Fatal Flaw of A/B Testing

By Kiki Schirr, {grow} Contributing Columnist Last year I stumbled across one of those customer experiences that makes you want to tear your hair out—and preferably stuff it down the offending company’s […]

Highlights from SXSW 2016

Mark Schaefer presents some of the trends and technologies that were highlights of SXSW 2016

3 Ways to know your prospects as well as they know you!

Low open, click-through and conversion rates? Use these three segmenting ideas (and 9 tried-and-true tactics) to get to know your prospects this year.