The business case for dwelling on dwell time
Dwell time may be the most important measure that you’re not measuring. A discussion on content marketing effectiveness
Archive for the ‘Big Data and Analytics’ Category
Four profound marketing megatrends for 2016 and beyond
Not your typical “forecast post!” These four megatrends will have a profound impact on marketers around the world
Content Shock is here. Now what?
New reports show that information density is causing competitive issues for even the best-known content creators on the web. Content shock is here.
Marketing is the second-biggest user of Big Data (and other amazing facts)
A new research report provides illuminating ideas about where all this Big Data is coming from and how it is being used.
A new process to quantify content marketing success
This new process to quantify content marketing success puts your company in the best position to create economic benefits from your marketing effort.
Big data for marketing? You ain’t seen nothing yet.
Some of this new big data for marketing may be terrifying, but that won’t stop marketers from using it.
Why Big Data will go away soon
Everyone is obssessed with Big Data but this author contends that in the near future Big Data will go away
An inside look at innovation hot spots and how to get your idea noticed
The tech start-up world is Jim Lussier’s playground … and it is one cool place. When Michael Dell led a successful effort to take Dell private in the fall of […]
How to be “Future Ready” for a career in marketing
The world is changing fast. Here are tips for getting your marketing career future ready!
The Marketing Companion Podcast
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