A new look at Big Data, Audience and Influence
Ari Lightman sheds light on using Big Data to analyze audience and influence
Archive for the ‘Big Data and Analytics’ Category
Four ways customer connections will change by 2020
Technology is changing everything in business and customer connections could be readically different in the next few years!
Critical guidelines to help you determine your optimal online advertising partner
How to find the best media and online advertising partners for your business in today’s increasingly complex media landscape.
Five lessons in marketing data analysis for beginners
A fundamental knowledge of marketing data analysis is critical. Here are a few ideas to help you get started
Your marketing success may hinge on Gray Social Media
Dark social media — content being transmitted in a way we can’t measure — is creating buzz, but gray social media may be the key to our success.
Two questions to help you find the value of marketing
The value of marketing may not be reflected in your reporting. Here’s how to get a better idea of what marketing is driving for your business.
I don’t know my online audience and neither do you
How well do you know your online audience? According to this post, not at all.
The 5 hottest marketing jobs in a digital age
What is the forecast for marketing employment? Here is projection of some of the hottest marketing jobs
Big data and small business: The future of marketing?
Where is your competitive advantage really coming from? A look at big data and small business.
The Marketing Companion Podcast
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