Archive for the ‘Big Data and Analytics’ Category

Cutting through the hype of Custom GPT

Creating a custom GPT is all the rage. Mark Schaefer and Paul Roetzer cut through the hype.

How are you dealing with time-space compression?

The marketing world isn’t just changing. It’s changing at a blinding speed. This presents a time-space compression that challenges our careers, and perhaps our sanity!

Protecting Your Content From AI: A Contrarian View

Protecting your content from AI use and misuse is a major copyright issue, but a rational perspective suggests benefits for a businesses that allows AI bots to scrape content.

How to Design an AI Marketing Strategy

An AI marketing strategy is probably in the cards for most businesses. But where do you start? Mark Schaefer provides helpful tips for large and small businesses.

Whatever happened to Web3?

Web3 had all the headlines two years ago. This leaves us to consider: Whatever happened to Web3 and is there still a future in this technology?

This is the Most Amazing Marketing Book. And I can prove it.

When 36 marketing experts come together to write a book, some amazing happens. In fact, this might be the most amazing marketing book ever!

The biggest tech threat to creators is not ChatGPT

The threat to creators is not necessarily ChatGPT, although it dominates the headlines. There is another technology eating away at our audience and it’s right in front of us.

Reflecting on the most rewarding marketing experience of my life

Each year, a small group of marketing leaders gather at a beautiful lodge in the woods to think big thoughts about the future of marketing. Our aim is to help […]

Why leaked secret documents point to the future of social listening

As Discord and other secret communities flourish, companies reliant on social listening platforms will have to find new answers. This article exposes this trend through the story of an intelligence leak.