Archive for the ‘Big Data and Analytics’ Category

Marketing’s Biggest Challenge starts NOW

Marketing’s Biggest Challenge has always been establishing trust with our customers. But that problem just became much more difficult and some of the biggest brands are asleep at the wheel.

What’s Next? Reflections on #SXSW 2024

Robots, TikTok, and AI disruption dominated SXSW 2024, and annual conference of thought leadership. Here are some takeaways for marketers!

10 Non-Obvious Social Media Trends You Need to Consider Right Now

Let’s take a deep dive into the non-obvious social media trends that will dominate marketing considerations in the year ahead!

That time I received death threats in a brand Discord community

I love exploring and learning about communities but was shocked when I received death threats in a beloved brand’s Discord Community!

Cutting through the hype of Custom GPT

Creating a custom GPT is all the rage. Mark Schaefer and Paul Roetzer cut through the hype.

How are you dealing with time-space compression?

The marketing world isn’t just changing. It’s changing at a blinding speed. This presents a time-space compression that challenges our careers, and perhaps our sanity!

Protecting Your Content From AI: A Contrarian View

Protecting your content from AI use and misuse is a major copyright issue, but a rational perspective suggests benefits for a businesses that allows AI bots to scrape content.

How to Design an AI Marketing Strategy

An AI marketing strategy is probably in the cards for most businesses. But where do you start? Mark Schaefer provides helpful tips for large and small businesses.