AI is surging into every field and skillset. And yet, it is suffering from a massive PR problems when it comes to ethics, finance, politics, and even user adoption. Does AI have a marketing problem?
The AI stack for a marketer, the AI impact on universities, and other current observations from the marketing world
Can we still use social listening platforms to reach increasingly disconnected customers? Mark Schaefer and Sara Wilson discuss the challenges with current methods on The Marketing Companion podcast.
Marketing’s Biggest Challenge has always been establishing trust with our customers. But that problem just became much more difficult and some of the biggest brands are asleep at the wheel.
Robots, TikTok, and AI disruption dominated SXSW 2024, and annual conference of thought leadership. Here are some takeaways for marketers!
Let’s take a deep dive into the non-obvious social media trends that will dominate marketing considerations in the year ahead!
I love exploring and learning about communities but was shocked when I received death threats in a beloved brand’s Discord Community!
Creating a custom GPT is all the rage. Mark Schaefer and Paul Roetzer cut through the hype.
The marketing world isn’t just changing. It’s changing at a blinding speed. This presents a time-space compression that challenges our careers, and perhaps our sanity!
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