Archive for the ‘Blogging best practices’ Category

How to make your company blog connect like a personal blog

By Srinivas Rao, Contributing Writer As director of social media for Flightster one of my very first assignments was to create and maintain our company blog. When I researched other […]

Improve your blog. Stop writing for an audience!

I’m a little freaked about this post. I’m afraid people will read only the blog headline and get out their pitchforks and torches. So please glance at least a few […]

How a Blog Went From Zero to AdAge 100 in Nine Months

The success of {grow} has been stranger than science fiction and a wonderful surprise. In less than nine months, it’s rocketed up the charts from being unranked to as high […]

The 10 Best Company Blogs in the World

The 10 Best Corporate Blogs in the World

Ten blog posts that made a difference

There is a 90% chance that you were not reading this blog one year ago. I’ve covered a lot of ground since then so I thought I would reflect on […]

The Majestic Hope of Social Media

This has been a strange year of growing pains for the social web — privacy issues, cyber-bullying, gurus galore, and technical failures seemed to dominate the headlines. But there’s something amazing […]

Overcoming blogging’s fear factor

I talk to a lot of bloggers. In fact I speak to some blogger somewhere almost every day … supporting, encouraging, listening, and helping where I can. And I think I’ve […]

The five elements of a perfect blog post

“How do I create the perfect blog post?” That question by a young student stopped me in my tracks. After all, is there such a thing? I had to dig […]

Ten reasons to blog – even if nobody reads it

Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Look at companies like General Electric who do an amazing job with their blog and yet […]