Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Seems like everybody wants to produce content that goes viral. Speaking from experience, you should be careful about what you wish for! Last week I
This week, I’m featuring personal case studies to demonstrate how the social web can provide tremendous business benefits … often when you least expect it! Today’s example started
This is a blog post for anybody who has trouble finding the time to blog. In other words, everybody. I humbly submit a few practical
Zappos* is a successful company with a well-publicized, aggressive employee use of social media. In fact, it may be the most famous social media model in all of
If you look around the web, there is so much advice about blogging it’s not funny. Still, I’ve learned a few lessons that might help if
Pop quiz: Over the next three years, what is the number one skill that will be needed by marketing professionals? Answer: An ability to entertain. I
A few months back I did a fun interview with Susan Wassel, the social media voice for Sharpie pens. Susan made me a believer. If
You know what is so cool? Having a job where you have a bona fide excuse to communicate through cartoon characters. I simply must work
In the first article in this four-part series, I defined the three elements that contribute to business benefits through social media: Connections + Meaningful Content
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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