Archive for the ‘branding’ Category

Does every brand need to take a political stand?

Social media has made the world more polarized. Consumers want to know what you stand for. Does every company need to take a political stand?

4 Ways to establish a digital presence without relying on Google

Anja Skrba shares 4 ways you can leave your digital footprint without relying on Google, going back to marketing principles not often used.

10 Profound digital marketing trends you need to know about now

The world is changing rapidly. Here is your guide to profound digital marketing trends to follow and help you remain relevant in the next few years.

Why personal branding is not pathetic (or, why Sheryl Sandberg never wears a T-shirt)

Everyone has a personal brand, so why argue against it? Personal branding is part of our business world and it makes sense to be intentional about it.

The future of marketing is about embracing chaos, scaling love

New personalization technology will determine the future of marketing. Will we use it to embrace chaos and build brand love, or creep people out?

Which is more important: The content, or the person?

What fuels the personal brand — the content or the person behind it? Thoughts about creating a heroic brand that stands out on the web

What is your strategy in an era of brand resistance?

Marketers are supposed to build a brand. But what does the field of marketing look like in an era of consumer brand resistance?

Finding your place on the web, when it seems so crowded out here

If your content niche is saturated, should you give up? No! But you will need to find your place on the web with a little research and resourcefulness.