Archive for the ‘branding’ Category

The Brand Stand: Should your company put social issues ahead of profit?

The business news has been dominated about companies pivoting to take s stand on social issues, and even political issues. Is it time for you to take a brand stand?

Five steps toward using Hero Content to create an epic brand journey

Fabio Tambosi of Nike shares his experience in using hero content to create an epic consumer brand journey while working as a brand manager for Nike during the World Cup.

No social media, no email, no website. And she’s a business success.

Does every business need content, a website and Facebook presence? Sometimes there are bigger goals in life that be realized, even with no social media.

The Power of Fried Chicken: Using Visual Brand Anchors

If you want to stand out in a noisy world, you might consider if there is an appropriate visual brand anchor to connect you to your audience.

10 Ideas driving the future of social media marketing

Mark Schaefer provides an outlook of ten big ideas that will be driving the future of social media marketing in the next few years. He stresses the need to embrace the chaos!

Does every brand need to take a political stand?

Social media has made the world more polarized. Consumers want to know what you stand for. Does every company need to take a political stand?

4 Ways to establish a digital presence without relying on Google

Anja Skrba shares 4 ways you can leave your digital footprint without relying on Google, going back to marketing principles not often used.

10 Profound digital marketing trends you need to know about now

The world is changing rapidly. Here is your guide to profound digital marketing trends to follow and help you remain relevant in the next few years.

Why personal branding is not pathetic (or, why Sheryl Sandberg never wears a T-shirt)

Everyone has a personal brand, so why argue against it? Personal branding is part of our business world and it makes sense to be intentional about it.