10 Profound digital marketing trends you need to know about now
The world is changing rapidly. Here is your guide to profound digital marketing trends to follow and help you remain relevant in the next few years.
Archive for the ‘branding’ Category
Why personal branding is not pathetic (or, why Sheryl Sandberg never wears a T-shirt)
Everyone has a personal brand, so why argue against it? Personal branding is part of our business world and it makes sense to be intentional about it.
The future of marketing is about embracing chaos, scaling love
New personalization technology will determine the future of marketing. Will we use it to embrace chaos and build brand love, or creep people out?
Which is more important: The content, or the person?
What fuels the personal brand — the content or the person behind it? Thoughts about creating a heroic brand that stands out on the web
What is your strategy in an era of brand resistance?
Marketers are supposed to build a brand. But what does the field of marketing look like in an era of consumer brand resistance?
Finding your place on the web, when it seems so crowded out here
If your content niche is saturated, should you give up? No! But you will need to find your place on the web with a little research and resourcefulness.
Why great customer service doesn’t matter like it used to
Are you trying to differentiate your business through great customer service? The author says it’s time to re-visit that strategy.
The right time to ignore popular marketing advice
Sometimes taking popular marketing advice will backfire, as Mars Dorien shares from personal experiences and lessons he learned.
Creating Customer Value: 30 Possible Ways You Can Create Value for Your Customers
We all want to create customer value. But do you know which of these 30 ways you are actually achieving that and how it impacts your success?
The Marketing Companion Podcast
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Let's plot a strategy together
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