The future of marketing is here. It may not include you.
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Archive for the ‘branding’ Category
The marketing power of “Our People”
This agency founder refers to her customers as “our people.” There is tremendous power in that idea and implications for great marketing.
Marketing So Good, It’s Bananas: How Jesse Cole Turned a Ballgame Into a Circus
This small market baseball team was a perennial failure until Jesse Cole turned the Savannah Bananas into a marketing rebellion of his own.
The Four Strategic Hurdles Facing the Modern Brand
Gregory Pouy shares with us four strategic hurdles brands face in this age of consumer-driven business.
Modern Branding: What’s In A Name?
Modern branding is shaping up to be much more difficult than marketers expected. A brand’s name is no longer just a name, it much, much more.
Advertisers are getting squeezed every way. What is the answer?
Advertisers are getting squeezed on all sides. Traditional ads are going away, digital ads are skyrocketing in price. What’s the solution?
Is it time to eliminate the sales function?
If your marketing is working well to identify needs and secure customers, why do you need sales? Is it time to eliminate the sales function?
Why you can’t believe social media sentiment analysis (“It’s crap”)
There have been a number of studies pointing to the suspicious results of automated social media sentiment analysis. Here’s a simple idea that really works.
3 Examples that Prove the Power of Brand Storytelling
Ekaterina Walter shares three fascinating examples that showcases the power of brand storytelling with the statistics to support it.
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