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Archive for the ‘business strategy’ Category
What is the best social media channel for my business?
It’s a struggle to determine the best social media channel. But maybe that’s not the issue.
Is this the biggest marketing megatrend of the decade?
A new marketing megatrend is showing up all around you. Can you see it?
Five trends pointing your business to the metaverse
The metaverse is coming fast. How should marketers respond?
Highlights from the world’s best marketing event
The Uprising may be the world’s best marketing event. Decide for yourself.
Enter the bizarro world of the next generation consumer
Marketing to the next generation consumer means accepting them more than understanding them.
Are you getting buried by the stylized persona?
The danger of the stylized persona and other timely marketing observations.
How you can stumble into business success like Trader Joe’s
Trader Joe’s is a shopping cult. But the strategy behind this success will shock you!
Is your marketing getting a little better each year? That’s not enough.
Are you doing a little better each year? Marketing iteration may be a path of obsolescence.
The Marketing Companion Podcast
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