Learning From 100 Years of the World’s Greatest Brand
A celebration of 100 years of Disney and the greatest brand in the world. Can any company create Disney marketing magic? Can you?
Archive for the ‘business strategy’ Category
The Generosity Paradox: Why Corporate Giving Can Be Perilous
Corporate generosity is expected now, but the paradox is, it can do more harm than good. Mark Schaefer and Keith Jennings discuss on The Marketing Companion.
How are you dealing with time-space compression?
The marketing world isn’t just changing. It’s changing at a blinding speed. This presents a time-space compression that challenges our careers, and perhaps our sanity!
AI Won’t Kill the Experienced Marketer’s Career. It Will Propel It.
David DeLallo examines how AI will help a marketer’s career – not hurt it.
ChatGPT Starter Pack: 10 Amazing Prompts to Improve Your Business Now
Don’t be overwhelmed by AI. This ChatGPT starter pack is a simple and fun way to start using AI today to optimize business operations.
Why a Focus on Subscribers, Not Web Traffic, Transformed My Strategy
The author ignored digital marketing basics for too long and is recommitted to a focus on subscribers as a key business metric.
How to Design an AI Marketing Strategy
An AI marketing strategy is probably in the cards for most businesses. But where do you start? Mark Schaefer provides helpful tips for large and small businesses.
Master the Art of Business Narrative: A Game-Changer for Marketers
Business narrative is different from storytelling and using these fundamental techniques
When it’s time to abandon a strategy and listen to the world
Too many business leaders fall in love with a vision. But there is a time to abandon a strategy and listen to where the world wants to take you.
The Marketing Companion Podcast
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