Cutting through the hype of Custom GPT
Creating a custom GPT is all the rage. Mark Schaefer and Paul Roetzer cut through the hype.
Archive for the ‘careers’ Category
How big is the creator economy? Three times larger than we thought!
New research shows the creator economy is 250% bigger than we thought, and a robust source of income for nearly 30 million Americans.
The five key skills every marketer needs today
Marketing expert Denis Sison looks forward and projects the five skills every marketer needs in the modern business world
Who’s responsible for social media addiction? Me and you.
The marketing industry is creating social media addiction. In a way, that’s our job. What happens when we cause harm in the service of our customers?
How to keep your job when facing marketing budget cuts
Marketing budget cuts are inevitable. Even if you’re not facing a cutback in this current budget season, you will someday, so here is some timeless advice to hold things together when the axe comes down.
How are you dealing with time-space compression?
The marketing world isn’t just changing. It’s changing at a blinding speed. This presents a time-space compression that challenges our careers, and perhaps our sanity!
How to Become a Genius
One of the highlights of my career was meeting Walter Isaacson. There’s no better person who would know what it takes to become a genius.
So … I asked him and his answer was surprisingly simple.
The hierarchy of AI-generated content: Where humans thrive
AI-generated content is swarming the media landscape. When the dust settles, there will be a distinct place for human content!
How to beat ChatGPT and the new wave of Content Shock
Feeling threatened by AI? There is only one way for creators to beat ChatGPT.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
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