Receive my best posts on marketing and strategy, delivered to your inbox, free with no strings attached!
You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Here’s a great example of how a college student used the social web to make her dream come true.

The new, hot market for social media consultants may be helping organizations use social media internally.
Despite desperate efforts to catch up, most companies are still far behind in their efforts to create a digital competency.
A survey of the most successful SM practitioners shows they’re using social media less that you think. Maybe there is an alternate path to success?
“Follow your passion” is common advice — but is that truly at the heart of success?
The transformation to a social organization will take new skill sets. Marketing? PR? No. Think again.
Social media allows us to communicate and connect in amazing new ways and opens up new opportunities to those with disabilities.
The most costly mistake you can make in business is brilliantly executing an obsolete strategy. Social media is changing the nature of strategy.
Those of us who have to compete for a living have come to realize there is only one real key to create competitive advantage. And this cautionary tale explains it.
Does having a large social media presence translate into job opportunities? Not necessarily. A story of social media exploration and frustration.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.