Research points to the “Attention Equation” behind measurable content success
While most content success has been determined by audience size and engagement, a new “attention equation” looks at consumer focus and commitment to drive marketing value.
Archive for the ‘Case studies’ Category
When There’s No More “Up.” Lessons from the Top of the Mountain
The highlight of a career prompted dark new emotions and lessons on what it means to follow your curiosity.
Rage Farms: The Hidden Industry Weaponizing Outrage Against Brands
Coordinated, anonymous attacks can come for any company or individual these days. What is behind the Rage Farms that attacked Cracker Barrel and other brands? Who is doing it, and why?
The Era of AI Solopreneurship Starts Now
AI Solopreneurship is rising as more people discover how they can overcome capital and resource constraints by using AI creatively. Expert Ethan Pierse shows us how it’s done.
Now you can access my marketing consulting mind for free
How do you scale marketing consulting on a global scale? Build a custom GPT based on everything you know. Is there a business case for giving away everything you know?
A contrarian view to work life balance
Many people decry the idea of hard work that jeopardizes work-life balance. But maybe the sacrifice you’re making now leads to better life options later.
How to keep from being Cracker Barreled
The Cracker Barrel marketing implosion became personal. When marketing becomes politicized, could this backlash happen to me? Could it happen to you?
The most human marketing I’ve ever seen
Let’s take a break from the constant AI news feed and consider of our favorite most human marketing stories.
The sad and mysterious tale of my invisible book
Even successful authors stumble. This is the story of the “invisible book” that everyone loved but nobody bought.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
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