Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Anxiety about AI is sweeping the world, and that runs counter to the need to embrace AI for future job opportunities. How will this sort out?
A round up post featuring content creator angst, the decline in social media use, and a focused idea for AI implementation from Mark Schaefer.
Who decides the safe limits of superintelligence? Could the answer to this question be a hinge of history?
For more than 15 years, I’ve given away my content for free. Is it time for a pivot and make a steady income from Substack?
Nostalgia marketing is everywhere on even startups capitalize on history to create a “heritage moat.” Why is nostalgia so powerful today and how can any business use these ideas?
While most content success has been determined by audience size and engagement, a new “attention equation” looks at consumer focus and commitment to drive marketing value.
The highlight of a career prompted dark new emotions and lessons on what it means to follow your curiosity.
Coordinated, anonymous attacks can come for any company or individual these days. What is behind the Rage Farms that attacked Cracker Barrel and other brands? Who is doing it, and why?
AI Solopreneurship is rising as more people discover how they can overcome capital and resource constraints by using AI creatively. Expert Ethan Pierse shows us how it’s done.
How do you scale marketing consulting on a global scale? Build a custom GPT based on everything you know. Is there a business case for giving away everything you know?
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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