Archive for the ‘Case studies’ Category

Now you can access my marketing consulting mind for free

How do you scale marketing consulting on a global scale? Build a custom GPT based on everything you know. Is there a business case for giving away everything you know?

A contrarian view to work life balance

Many people decry the idea of hard work that jeopardizes work-life balance. But maybe the sacrifice you’re making now leads to better life options later.

How to keep from being Cracker Barreled

The Cracker Barrel marketing implosion became personal. When marketing becomes politicized, could this backlash happen to me? Could it happen to you?

The most human marketing I’ve ever seen

Let’s take a break from the constant AI news feed and consider of our favorite most human marketing stories.

The sad and mysterious tale of my invisible book

Even successful authors stumble. This is the story of the “invisible book” that everyone loved but nobody bought.

Attention Economy 2.0 and the Impact on Marketing

The attention economy was already fractured but now it’s being warped by AI. How do we adjust our marketing strategies in this environment?

My All-time Best Interviewer Was an AI Bot

I asked my AI bot to look at everything about me on the web and give me interview questions I’ve never seen before. The results were astounding and inspiring!

Building a simple AI assistant can transform your business now

Mark Schaefer and Dana Malstaff discuss how a simple AI assistant can serve customers, build a business, act as a growth coach, and even help you keep your sanity.

I Just Met My AI Clone. It Was 90% Me and 10% Existential Crisis

A bot thinks like me and acts like me. Will my AI Clone enable my ideas to spread far and wide or take my job? Let’s look at all sides of a new era of intellectual theft and opportunity.