Why I am irrationally excited about a U-Haul truck
U-Haul wants to make its customers famous and I love it.
Archive for the ‘Case studies’ Category
Is Facebook primed for disruption?
A few years ago, Mark Schaefer predicted Facebook would disrupt itself. But he missed something — and Facebook could be primed for disruption.
The one question that changed my view of marketing forever
Changing a view of marketing forever started by asking one simple question.
I pushed my comfort zone. It was a mess. I loved it.
When the author pushed himself way out of the comfort zone, magic happened.
Marketing bots. We still have a LONG way to go.
A tiny case study. Marketing bots gone astray.
Perhaps your company’s branding strategy is YOU.
The most powerful branding strategy might be found in your own experiences and stories.
How to stay relevant in the shortest time possible (My reading list)
How do you stay relevant? Here is a list of essential resources from Mark Schaefer.
How industries are being disrupted through stories
This industry is being disrupted through stories. Is it sustainable, and what does this strategy mean to you?
Video everywhere: Exploring marketing ubiquity
Video everywhere is a new social strategy from Gatorade discussed on the Marketing Companion podcast.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Brooke Sellas.
Top-rated social media speaker and keynote presenter
Mark is one of the most sought after marketing keynote speakers. He specializes in marketing strategy and social media.