Building a simple AI assistant can transform your business now
Mark Schaefer and Dana Malstaff discuss how a simple AI assistant can serve customers, build a business, act as a growth coach, and even help you keep your sanity.
Archive for the ‘Case studies’ Category
I Just Met My AI Clone. It Was 90% Me and 10% Existential Crisis
A bot thinks like me and acts like me. Will my AI Clone enable my ideas to spread far and wide or take my job? Let’s look at all sides of a new era of intellectual theft and opportunity.
Why strategic imperfection is your essential strategy to beating the bots
When competitors use AI to achieve Hollywood perfection, go the other direction. Strategic imperfection is a major trend right now and a key strategy to beat the bots.
The Thin Line Between Bold Marketing and Brand Suicide
We live in a time that calls for bold marketing. But breaking taboos not meant to be broken can cost you your job, as this case study reveals
Dissecting Apple’s disruptive marketing case study
A new music video took the advertising industry by storm but if you study this marketing case study carefully, you’ll see something more than an ad. It’s a demomnstration of disruptive marketing.
The story behind the world’s first AI activated book
When you write a book called “Audacious,” it better be audacious! This is the story of the world’s first AI activated book.
The photo that changed my life (and maybe yours)
Mark Schaefer was quietly eating a meal in an Austin restaurant when an event occurred that changed his life and career. and it just might change yours, too.
Why Gated Content Kills Your Marketing Success
Gated content is a popular way to create leads for a marketing strategy. This post describes why this popular tactic is working against you.
A mind-bending demonstration of AI and NotebookLM
NotebookLM has captured the imaginations of an overwhelmed tech community. But it’s more than capturing notes and wading through documents. Mark Schaefer asks it to give it an audio review of his new book, with mind-bending results.
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