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Youāre in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad youāre here. -Mark Schaefer
I have one of the world’s best points of brand differentiation — I’m the only business blogger you know old enough to have a daughter-blogger!

Unless you’ve been in a cave this week, it would have been hard to avoid the splendid, amazing and entertaining Old Spice media blitz, which
ShipServ provides one of the most well known b2b social media case studies
I wanted to show you this awesome music video because it’s creative, hilarious and it also reinforces a theme I’ve been writing about over several
Fara Hain grabbed my attention in a big way. In a recent comment on {grow} she mentioned that Twitter had led her to discover a
Last week I had the pleasure of meeting Laura Click in downtown Nashville. She had an incredible story about how people used the social web
Can you imagine being in charge of marketingĀ and watch your product become the first-ever āviralā success story? It was just five years ago. YouTube was
I have a “virtual” company. Well, it’s a real company, but I don’t have a building and employees and all that traditional stuff. I work
In all of the posts I’ve readĀ about social media measurement, very few addressĀ the possible roleĀ of qualitative research — measuring when you don’t have data —
This week, I’m featuring personal case studies to demonstrateĀ how the social web can provide tremendous business benefits … oftenĀ when you least expect it! Today’s exampleĀ started
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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