Archive for the ‘Case studies’ Category

Ten blog posts that made a difference

There is a 90% chance that you were not reading this blog one year ago. I’ve covered a lot of ground since then so I thought I would reflect on […]

Case study: Social Media Makes Big Splash for Small Entrepreneur

Here is the most colorful social media success story you’ll ever read! The story starts with paint. Colorful … get it? I crack myself up. My friend Julie Boney became […]

Social media success story: Marketing a medical practice

Here is one of the toughest marketing challenges I can imagine — engage customers with a medical practice, which of course is surrounded by patient privacy issues. To make things […]

To succeed in social media, set aside your marketing plan

Forget your marketing PLAN? Have I gone MAD?? Every good social media plan STARTS with a solid marketing strategy but social media efforts are sub-optimized if a company is too wedded to long-term […]

Can you make money from your Twitter stream? Mack Collier just did it.

Very quietly, a significant milestone occurred last Sunday night. Blogger and consultant Mack Collier monetized a Twitter conversation. That’s right. Mack made money from other people’s tweets on a free […]

No budget? Apply guerrilla marketing ideas to the social web

I first connected with Nathan Dube in 2009 when I fell in love with his now-famous destroy your printer contest. This guy has a knack for making something out of […]

Small business? THIS is how to work the social web!

Over the past year, some of the most powerful marketing lessons I’ve learned haven’t come from a book, a guru or a webinar. They’ve come from Chandra Michaels. Chandra is […]

Snooping on Facebook: Not just for stalkers any more

I have one of the world’s best points of brand differentiation — I’m the only business blogger you know old enough to have a daughter-blogger! Lauren is entering her senior […]

Can The Shirtless Old Spice Guy pull off a marketing miracle?

Unless you’ve been in a cave this week, it would have been hard to avoid the splendid, amazing and entertaining Old Spice media blitz, which includes brilliant ads and one […]