Archive for the ‘Case studies’ Category

Case study: How 20 high school students ignited a social media success

Now here is a neat trick. Precisely as your read this exciting guest post from the brilliant Jon Buscall, I will be meeting him for the first time in Stockholm, […]

Case Study: Caterpillar and blue collar social media marketing

One of the common complaints I hear is that social media marketing doesn’t seem to fit for many businesses … “My customers don’t tweet or read blogs.” And while that […]

Six ideas to get your blog out of the fog

We have an extraordinary opportunity today! Thanks to Christina Pappas, a blogger with Zmags.com, we’re going to dissect her blog as a case study! Christina came to me with this […]

Case study: How one blog post helped me get a job in social media

Antonia Harler is a friend from the {grow} community who blogged and tweeted about her challenges finding a job in social media marketing. And then, it finally happened! She has […]

Case study: Fast-growing B2B expands social media exposure

Drew Hawkins has become one of the most consistent contributors in the {grow} community. He recently commented that he could relate to the research on the explosive growth of social […]

The 10 Best Company Blogs in the World

The 10 Best Corporate Blogs in the World

Ten blog posts that made a difference

There is a 90% chance that you were not reading this blog one year ago. I’ve covered a lot of ground since then so I thought I would reflect on […]

Case study: Social Media Makes Big Splash for Small Entrepreneur

Here is the most colorful social media success story you’ll ever read! The story starts with paint. Colorful … get it? I crack myself up. My friend Julie Boney became […]

Social media success story: Marketing a medical practice

Here is one of the toughest marketing challenges I can imagine — engage customers with a medical practice, which of course is surrounded by patient privacy issues. To make things […]