There is no community on social media
One Forrester analyst claims building social media community is a foolhardy endeavor. An alternative perspective.
Archive for the ‘Community-building’ Category
What are the most important social media platforms for business?
What are the most important social media platforms for business? If you want to attract an actionable audience for the least amount of effort, this post is your guide the best social media platforms.
Do People Trump Content in Marketing?
The world is digital. We find, research, and buy online. But when it comes to big decisions, we still lean on real people, even if that leaning is often digital content in marketing
Wasting your ad money? All Facebook fans are unequal
Trying to acquire Facebook fans? Find out why this may not be the smartest way to grow and gain awareness online.
Is social media engagement still a thing?
Remember when social media engagement was important? Trends may indicate otherwise.
Five ideas to discover your marketing niche
There are many unexplored business opportunities on the web. Here are five ideas to find your marketing niche.
Four reasons why traditional book publishing is dying (and what’s next)
A discussion of a new book publishing model and a behind the scenes look at The Content Code
Three huge ideas to build your networking momentum
Business is built on relationships and relationships are built from networking. How to build your networking momentum!
Adventures in Analogia: How to Find Customers in the Offline World
Mars Dorian’s advice on how to find customers in the “real” world.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.