Archive for the ‘Content Marketing’ Category

Why a Focus on Subscribers, Not Web Traffic, Transformed My Strategy

The author ignored digital marketing basics for too long and is recommitted to a focus on subscribers as a key business metric.

When do you and ChatGPT cross the Milli Vanilli Line?

Soon, we will all face a decision to cross the Milli Vanilli Line and give up a measure of authenticity to Artificial Intelligence

The hierarchy of AI-generated content: Where humans thrive

AI-generated content is swarming the media landscape. When the dust settles, there will be a distinct place for human content!

How to Design an AI Marketing Strategy

An AI marketing strategy is probably in the cards for most businesses. But where do you start? Mark Schaefer provides helpful tips for large and small businesses.

How to Make Your Podcast Last 10 Years

The Marketing Companion podcast is ten years old with 2 million downloads. What are the lessons from this durable show?

My journey with nerves

Starting a speaking career can mean overcoming a journey with nerves. Two experts weigh in on overcoming the fear of public speaking!

How to beat ChatGPT and the new wave of Content Shock

Feeling threatened by AI? There is only one way for creators to beat ChatGPT.

This is the Most Amazing Marketing Book. And I can prove it.

When 36 marketing experts come together to write a book, some amazing happens. In fact, this might be the most amazing marketing book ever!

What is the “gist” of you? Staying relevant as a creator

It’s never been more difficult staying relevant as a creator. In this fast-paced episode of The Marketing Companion, Mark Schaefer and Jay Acunzo provide their best actionable insights we can use in the AI Era.