Pivoting my content strategy in an age of disruption
Pivoting my content strategy was not an easy decision, but it’s time for a change.
Archive for the ‘Content Marketing’ Category
Stop blaming short attention spans!
Attention spans are short. Guess again.
How to turn content creation into a lead generation strategy
You’re creating content. But do you view it as lead generation strategy?
The Tech Giant War is here, and there are opportunities for marketers
The Tech Giant War is here and the battle will be fought over exclusive content — can your brand survive and thrive?
Why social sharing is the world’s most awesome content marketing metric
Social Sharing is the killer metric for content marketing efforts.
Influencer crush, content marketing mush, TikTok slush
Short takes on the influencer trend, weird content marketing, and the glory of TikTok.
The inevitable pattern occurring on every social media platform
Watch each social media platform closely and you’ll see a predictable pattern emerge.
A practical strategy to overcome audience intimidation
Audience intimidation is real and it can be scary. Mark Schaefer suggests you only have one option to defeat your fears!
The singular importance of “Content Inc.”
A new edition of the beloved Content Inc. book deserves a place in your permanent collection.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
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