Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
The recession has culled the weak from the pack but it’s likely that your competition is still fierce. Is there a way to attract and
ShipServ provides one of the most well known b2b social media case studies
On a webinar last week, I briefly covered an idea I call the information eco-system (or social footprint) and received a lot of questions about
Planning on using the social web to market to B2B decision-makers? According to just-released research from London’s Base One Group, you might consider the age
Place, product, price and promotion. We all learned these basic marketing principles in college and they still stand up today. But the social web is
Zappos* is a successful company with a well-publicized, aggressive employee use of social media. In fact, it may be the most famous social media model in all of
 The social web may be the most revolutionary marketing tool since the advent of radio. I don’t have to tell you why at this point.Â
At long last, I bring to you my valued {grow} folks, a true B2B social media success story that can really be measured by MONEY.Â
This is the second in a series exploring the keys to achieving business benefits in social media: Connections + Meaningful Content + Authentic Helpfulness =
Starbucks. Â Dell. Â Mark Schaefer. Yes, I am now up there with the mega-brand big dogs, at least momentarily, in an article in Forbes recently. Not
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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