Archive for the ‘customer acquisition’ Category

10 ways to use psychology to lure web customers

I’ve been researching and thinking about the psychology of the social web and our Internet relationships. There are many common psychological techniques you can use in your every day Internet […]

Blogs on auto-tweet and the new world of Triberr

? I had a chance to catch up with Dino Dogan, an irreverant blogger, co-founder of Triberr, and one of my most consistently interesting Twitter friends. I think you’ll enjoy […]

Are we killing our customers with too much engagement?

Social media consultants urge companies to start a conversation with customers. Most customers don’t want a conversation, though. Too much engagement.

Social media and the end of empathy

Business success is built on empathy. Are we losing this ability?

Content marketing is not enough — The fulfillment gap

Community Week Post by Natasha Gabriel Sigh … yes … BIG sigh. I have had quite an interesting experience with a vendor — [note I am being generous by using […]

People are a lot more fun than traffic

A {grow} Community Week contribution by Leo Widrich It seems that every web marketer is obsessed with traffic. Massive traffic. But as I’ve become immersed in the social web, is […]

Stop shoving social media down my throat

It’s time to step up and address one of the great myths pervading the social web — that an essential best practice is decentralizing social media marketing and pushing it down […]

Not Everyone Knows as Much as You Do About Social Media

A guest post by David Lifson … Small business owners. They’re an impressive group that must handle every element of their operation – from accounting to inventory, and hiring to […]

Six ways to make money from Empire Avenue

Have you heard of Empire Avenue? It seems to have caught fire and is the latest social media blog-darling. In short it’s networking, gaming, aggregation and social media status in […]