Archive for the ‘customer acquisition’ Category

The five key skills every marketer needs today

Marketing expert Denis Sison looks forward and projects the five skills every marketer needs in the modern business world

Is it easier to build a business or start a movement?

Have you considered the possible link between the start of a movement and the start of a business? A new look at how people can belong to your brand and sustain a business.

ChatGPT Starter Pack: 10 Amazing Prompts to Improve Your Business Now

Don’t be overwhelmed by AI. This ChatGPT starter pack is a simple and fun way to start using AI today to optimize business operations.

My journey with nerves

Starting a speaking career can mean overcoming a journey with nerves. Two experts weigh in on overcoming the fear of public speaking!

Diving into the bizarre and secret world of luxury brand marketing

The mind-bending world of luxury brand marketing is exposed and dissected in this fascinating conversation between Mark Schaefer and Amanda Russell.

Why leaked secret documents point to the future of social listening

As Discord and other secret communities flourish, companies reliant on social listening platforms will have to find new answers. This article exposes this trend through the story of an intelligence leak.

Grading 12 marketing predictions about the future

A 2009 blog post with marketing predictions about the future turned out to be an interesting little gem.

12 Ways Brands are Flexing to Meet Gen Z on Their Terms

Gen Z punches above its weight in its influence on culture, media, and fashion. Their expectations are high, and we better pay attention. Here are 12 ways brands are finding success with this demographic.

Does social media marketing still matter? Not like you think.

Social media marketing is popular and important, but most people don’t consider that it is just the beginning of the process to create emotional bonds and customer advocacy.