Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
This is an examination of the biggest mistake content creators make today. It’s an improbable problem that is probably looking you right in the face every day.
On the fifteenth anniversary of his blog, Mark Schaefer describes five reasons that “blogging changed my life.” It may have even saved his life.
OpenAI Founder Sam Altman made a cataclysmic prediction about the future of marketing. Author Mark Schaefer claims that AI does not mean the doom of marketing.
How do you market to young people who don’t want to be marketed to? Here are nine ideas from the RISE community!
Community-based marketing is a red-hot trend, and here are 10 ideas to quantify the value of a brand community.
Major brands are taking a new look at loyalty programs in light of new consumer needs and technological opportunities.
Mark Schaefer and Mathew Sweezey explore the opportunities in a new episode of The Marketing Companion podcast.
A surprising debate over the relative value of the personal brand versus corporate brand
Shein and Temu seem to be breaking every eCommerce convention. Are these the new rules of marketing?
On the 10 year anniversary of my most famous blog post, we look at the impact of Content Shock and lessons from one of the most widely shared business blog posts in history.
I love exploring and learning about communities but was shocked when I received death threats in a beloved brand’s Discord Community!
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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