As Discord and other secret communities flourish, companies reliant on social listening platforms will have to find new answers. This article exposes this trend through the story of an intelligence leak.
A 2009 blog post with marketing predictions about the future turned out to be an interesting little gem.
Gen Z punches above its weight in its influence on culture, media, and fashion. Their expectations are high, and we better pay attention. Here are 12 ways brands are finding success with this demographic.
Social media marketing is popular and important, but most people don’t consider that it is just the beginning of the process to create emotional bonds and customer advocacy.
Curated content is particularly relevant in a fast-changing and chaotic world. Why is this overlooked as a content marketing strategy?
Time to take a new look at ChatGPT for marketing. The days of magic tricks are over.
Receiving my first revenue from ChatGPt revealed new eCommerce dynamics!
Mark Schaefer explains why is time to consider community-based marketing that works … and heals.
I’m terrible at networking and there probably isn’t any hope for me.
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