A practical strategy to overcome audience intimidation
Audience intimidation is real and it can be scary. Mark Schaefer suggests you only have one option to defeat your fears!
Archive for the ‘customer acquisition’ Category
The rush to digital services is crushing online customer experience. We need to act NOW.
Online customer experience is the new word of mouth marketing. Is this part of your strategy?
Sometimes we overthink marketing. It doesn’t have to be hard.
It’s easy to overthink marketing with all the overwhelming options out there. Here’s a case study to help you simplify!
Why does marketing exist?
Is marketing about memories and stories or something more?
Looking beyond experience to measure customer outcomes
Sure, experiences are important but customer outcomes matter more.
The myth of 1000 true fans
Monetizing 1000 true fans sounds so easy, but it isn’t.
The revolutionary role of customer community in your marketing strategy
Customer community is more than a mailing list. It might be the future of your company.
Re-thinking the B2B customer experience
Mike Moran shares how websites can enhance the B2B customer experience to increase the traffic and site leads by doing two things.
How does your real-time customer engagement stack up?
Focusing on real-time customer engagement is one of the most authentic ways to help customers feel like they’re part of a larger community.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
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