Are you really building a personal brand on TikTok?
Is it a personal brand on TikTok, or is it something else? A few short observations from Mark Schaefer.
Archive for the ‘customer experience’ Category
The biggest mistake content creators make today
This is an examination of the biggest mistake content creators make today. It’s an improbable problem that is probably looking you right in the face every day.
How do you measure the value of a brand community? Ten ideas.
Community-based marketing is a red-hot trend, and here are 10 ideas to quantify the value of a brand community.
How Shein and Temu threw a bomb at eCommerce conventions
Shein and Temu seem to be breaking every eCommerce convention. Are these the new rules of marketing?
The Blog Post That Shocked the World
On the 10 year anniversary of my most famous blog post, we look at the impact of Content Shock and lessons from one of the most widely shared business blog posts in history.
That time I received death threats in a brand Discord community
I love exploring and learning about communities but was shocked when I received death threats in a beloved brand’s Discord Community!
The five key skills every marketer needs today
Marketing expert Denis Sison looks forward and projects the five skills every marketer needs in the modern business world
Is it time for you to try messy marketing?
Is messy marketing a new trend? Maybe companies should annoy you to get your attention!
Learning From 100 Years of the World’s Greatest Brand
A celebration of 100 years of Disney and the greatest brand in the world. Can any company create Disney marketing magic? Can you?
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.