While we see endless articles about how AI will change our jobs and our businesses, this might be the first exploring how Ai will change our customers. Nobody knows what’s next, but this consensus of 300 experts provides a view that humans will have a dramatically different relationship with technology — and other humans.
Human empathy might be the most important “soft skill” in the marketing profession, but what happens to our careers when AI bots do it better?
Mark Schaefer was quietly eating a meal in an Austin restaurant when an event occurred that changed his life and career. and it just might change yours, too.
Figuring out how to talk to your children about social media is difficult and emotional. In this episode of The Marketing Companion, Mark Schaefer and Paul Roetzer talk about a new tool to help, and more.
Universities play such an important role in our communities — far beyond just education. Yet these institutions are under severe threat from AI and new learning alternatives. A college educator has a bold new plan to reimagine universities.
In 2019, Mark Schaefer predicted a fourth marketing rebellion. Evidence shows it might be here.
Is it a personal brand on TikTok, or is it something else? A few short observations from Mark Schaefer.
This is an examination of the biggest mistake content creators make today. It’s an improbable problem that is probably looking you right in the face every day.
Community-based marketing is a red-hot trend, and here are 10 ideas to quantify the value of a brand community.
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