How does your real-time customer engagement stack up?
Focusing on real-time customer engagement is one of the most authentic ways to help customers feel like they’re part of a larger community.
Archive for the ‘economics of social media’ Category
Do you want to build an app as a side hustle? Know the risks.
It might seem like a good time to build an app but know the risks first.
Engineer-turned-marketer thinks Netflix is the future of content marketing
A disruptive marketing leader thinks the future of marketing looks a lot like Netflix.
A frank assessment of the current state of blogging
After more than a decade in the business, Mark Schaefer comments on the current state of blogging.
An updated formula for creating content that stands out
Content that stands out needs to be relevant, interesting, timely, entertaining — and something more!
For business to win in the coronavirus crisis, head to the bottom of the pyramid
The psychology of marketing has been upended by the coronavirus crisis. Here’s what you need to do to adjust right now.
Big, huge, massive, surprising social media trends
New research reveals some surprising social media trends. Mark Schaefer and Brooke Sellas dissect new trends on The Marketing Companion.
6 Steps to deal with business uncertainty in this coronavirus crisis
Business uncertainty is a way of life right now, but the best leaders know how to handle it. Here are six positive steps you can take today.
Why context marketing will rule the next decade
Context marketing means serving people in a moment and it is business trend to watch.
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