Gen Z punches above its weight in its influence on culture, media, and fashion. Their expectations are high, and we better pay attention. Here are 12 ways brands are finding success with this demographic.
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Mark Schaefer and Jay Acunzo disagree on the AI threat to creativity. Will new AI applications simply boost our creative output or erode our audiences and ability to monetize?
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The advantage of having a job cannot be underestimated as preparation for an entrepreneurial career. Going to college will give you the skills to start a career. But working in a corporate environment can provide the experience and resources to start a business.
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Curated content is particularly relevant in a fast-changing and chaotic world. Why is this overlooked as a content marketing strategy?
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The world is changing too fast to be an expert in anything. But you can still be an effective leader.
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Community-based marketing has massive potential but requires a new leadership mindset.
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Receiving my first revenue from ChatGPt revealed new eCommerce dynamics!
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Mark Schaefer explains why is time to consider community-based marketing that works … and heals.
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Mark Schaefer unpacks the existential crisis presented by AI and provides practical advice to get ahead of the learning curve.
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