Archive for the ‘ethics’ Category

The biggest threat to free speech and democracy isn’t speech, it’s amplification

Free speech isn’t being threatened by “speech.” It’s being threatened by non-human agents amplifying falsehoods to drive business results.

A Prediction: The Fourth Marketing Rebellion

In 2019, Mark Schaefer predicted a fourth marketing rebellion. Evidence shows it might be here.

The Real Reason Marketing Content is Getting Worse

A music critic explained why music today is awful but it sounded a lot like a marketing lesson. This may be why marketing content is getting worse.

Does ‘move fast and break things’ still work with AI?

‘Move fast and break things” has been a standard Silicon Valley mantra. But does it still work in the world of AI?

Are we creating AI, or are AI Agents creating us?

The next level of AI will be integrated into every aspect of our lives. AI Agents will work for us, plan for us, and “plug in” to our world. This prompts serious ethical questions when the bot knows more about us than we know about ourselves.

Marketing a radical new idea that could change sports

How do you market a radical new idea that could disrupt the global sports industry? A new Marketing Companion podcast episode dissects this riveting problem.

Why AI does not mean the doom of marketing

OpenAI Founder Sam Altman made a cataclysmic prediction about the future of marketing. Author Mark Schaefer claims that AI does not mean the doom of marketing.

Marketing’s Biggest Challenge starts NOW

Marketing’s Biggest Challenge has always been establishing trust with our customers. But that problem just became much more difficult and some of the biggest brands are asleep at the wheel.