Finding Your Edge in a World of Automated Content
Automated content isn’t a threat. It’s an opportunity. Great marketing isn’t about conformity, it’s about non-conformity. When everyone is boring, this is your chance to lead in a bold new way.
Archive for the ‘ethics’ Category
The Thin Line Between Bold Marketing and Brand Suicide
We live in a time that calls for bold marketing. But breaking taboos not meant to be broken can cost you your job, as this case study reveals
From Work to What? Surviving the AI Utopia Narrative
Some futurists project we’re entering an age of AI Utopia where humans no longer work and can pursue their dreams. But a big question remains. What exactly will we do with all this free time?
When Robots Care More: The Evolution of Human Empathy
Human empathy might be the most important “soft skill” in the marketing profession, but what happens to our careers when AI bots do it better?
A handy guide to hating people on social media
Hating people on social media is so easy except when it’s not. A lesson in hate from travels to China, Russia, and beyond.
The biggest threat to free speech and democracy isn’t speech, it’s amplification
Free speech isn’t being threatened by “speech.” It’s being threatened by non-human agents amplifying falsehoods to drive business results.
A Prediction: The Fourth Marketing Rebellion
In 2019, Mark Schaefer predicted a fourth marketing rebellion. Evidence shows it might be here.
The Real Reason Marketing Content is Getting Worse
A music critic explained why music today is awful but it sounded a lot like a marketing lesson. This may be why marketing content is getting worse.
Does ‘move fast and break things’ still work with AI?
‘Move fast and break things” has been a standard Silicon Valley mantra. But does it still work in the world of AI?
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