Marketing is a wonderful career that changes the world in positive ways. But indirectly, it is contributing to some of the world’s biggest problems. It’s time to start a conversation about ethically-sourced marketing.
In this special show, Mark Schaefer makes an announcement about the future of The Marketing Companion podcast. Co-host Sandy Carter reveals three big ideas marketers should be leaning into.
Coordinated, anonymous attacks can come for any company or individual these days. What is behind the Rage Farms that attacked Cracker Barrel and other brands? Who is doing it, and why?
A bot thinks like me and acts like me. Will my AI Clone enable my ideas to spread far and wide or take my job? Let’s look at all sides of a new era of intellectual theft and opportunity.
While we see endless articles about how AI will change our jobs and our businesses, this might be the first exploring how Ai will change our customers. Nobody knows what’s next, but this consensus of 300 experts provides a view that humans will have a dramatically different relationship with technology — and other humans.
Automated content isn’t a threat. It’s an opportunity. Great marketing isn’t about conformity, it’s about non-conformity. When everyone is boring, this is your chance to lead in a bold new way.
We live in a time that calls for bold marketing. But breaking taboos not meant to be broken can cost you your job, as this case study reveals
Some futurists project we’re entering an age of AI Utopia where humans no longer work and can pursue their dreams. But a big question remains. What exactly will we do with all this free time?
Human empathy might be the most important “soft skill” in the marketing profession, but what happens to our careers when AI bots do it better?
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