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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

There is a social media platform that encourages its members to cheat. And Empire Avenue crushed my soul.
New data suggests that the harder we work, the fewer people may be actually seeing our brand’s Facebook posts. Let’s make some sense of this trend
Sponsored content is the hottest topic in marketing. But will it bring redemption or corruption to our field?
Subtle but important change going on in the world of research with profound implications for what we can see and believe on the social web.
A case study in social media ethics

All of the benefits, none of the work, the ad said. Is ghost tweeting too good to be rtue. Tha answer to that is yes, it is!

The appeal was heartfelt, but when a Twitter follower asked for money asked for money, I said no. Here’s why.

Is it time to embrace the social media faker? Matt Ridings says “yes”

Kami Huyse is on a mission — make the web a more civil place. In this interview, she describes important volunteer efforts to improve the humanity of the social web.

An unexpected national drama can wreak havoc on social media reputations if you’re not aware of the Social Media Code of Conduct
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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