Archive for the ‘Facebook marketing’ Category

Research points to the “Attention Equation” behind measurable content success

While most content success has been determined by audience size and engagement, a new “attention equation” looks at consumer focus and commitment to drive marketing value.

Is it time to embrace ethically-sourced marketing?

Marketing is a wonderful career that changes the world in positive ways. But indirectly, it is contributing to some of the world’s biggest problems. It’s time to start a conversation about ethically-sourced marketing.

This is Why Social Media Marketers Struggle

Social media marketers have been refining their professional approach to business value for nearly 20 years. Why can’t they grasp the simple idea of ROI?

The biggest threat to free speech and democracy isn’t speech, it’s amplification

Free speech isn’t being threatened by “speech.” It’s being threatened by non-human agents amplifying falsehoods to drive business results.

Are you really building a personal brand on TikTok?

Is it a personal brand on TikTok, or is it something else? A few short observations from Mark Schaefer.

What’s Next? Reflections on #SXSW 2024

Robots, TikTok, and AI disruption dominated SXSW 2024, and annual conference of thought leadership. Here are some takeaways for marketers!

Why Threads won’t work without Gen Z

Threads is supposed to be the Twitter killer but Mark Schaefer argues that it’s on a perilous path that won’t work without a boost from the kids!

This is the Most Amazing Marketing Book. And I can prove it.

When 36 marketing experts come together to write a book, some amazing happens. In fact, this might be the most amazing marketing book ever!

Why leaked secret documents point to the future of social listening

As Discord and other secret communities flourish, companies reliant on social listening platforms will have to find new answers. This article exposes this trend through the story of an intelligence leak.