Research points to the “Attention Equation” behind measurable content success
While most content success has been determined by audience size and engagement, a new “attention equation” looks at consumer focus and commitment to drive marketing value.
Archive for the ‘Google techologies’ Category
Why every business is selling diapers now. AI versus SEO
Google is still the search gorilla but the use of AI is surging. This suggests a new day for marketing. What can we learn by comparing the strategies — SEO versus AI?
OpenAI Instant Checkout: Conversations just became eCommerce
OpenAI Instant Checkout promises to compress the online shopping experience when ChatGPT detects purchase intent. Here is a practical guide to win at this new eCommerce channel.
A mind-bending demonstration of AI and NotebookLM
NotebookLM has captured the imaginations of an overwhelmed tech community. But it’s more than capturing notes and wading through documents. Mark Schaefer asks it to give it an audio review of his new book, with mind-bending results.
Why Threads won’t work without Gen Z
Threads is supposed to be the Twitter killer but Mark Schaefer argues that it’s on a perilous path that won’t work without a boost from the kids!
This is the Most Amazing Marketing Book. And I can prove it.
When 36 marketing experts come together to write a book, some amazing happens. In fact, this might be the most amazing marketing book ever!
What is the ROI of a blue check mark?
Should you fork over the bucks to become validated on social media? Dennis Yu helps us determine the ROI of a blue check mark
Grading 12 marketing predictions about the future
A 2009 blog post with marketing predictions about the future turned out to be an interesting little gem.
I just earned my first revenue from ChatGPT and other observations
Receiving my first revenue from ChatGPt revealed new eCommerce dynamics!
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