Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Despite a number of pundits climbing on to an “end of brands” theme, this article proves why brand marketing is more vital than ever in an Ai-dominant world.
Jaguar is the marketing world’s target of ridicule but this post explains why the innovative automotive company is on the right path. In fact, it is on the only and inevitable path.
In a field where most people just follow the crowd, making a personal decision to carve a unique path might make all the difference to a marketing strategy.
Big brands seem to be missing out on one of the hottest influencer marketing trends. They could do very well by taking this marketing lesson from Ed Sheeran.
Is it a personal brand on TikTok, or is it something else? A few short observations from Mark Schaefer.
A startup resort in rural Alabama struggled until a determined marketer turned it into an influence marketing case study.
Everybody wants to build a personal brand, but how do you know it’s working? How do you measure thought leadership. Here are five ideas.
Comparing the effectiveness versus advertising is not even close. A crop of new influencers are building trust for brands.
On the fifteenth anniversary of his blog, Mark Schaefer describes five reasons that “blogging changed my life.” It may have even saved his life.
How do you market to young people who don’t want to be marketed to? Here are nine ideas from the RISE community!
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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