How does branding work today? The answer might surprise you.
How does branding work in a world where nobody sees your ads any more? The customer is the marketer.
Archive for the ‘Influence marketing’ Category
Five facts indicating dramatic post-pandemic consumer changes
Consumer changes post-pandemic might dictate radical new marketing strategies.
Is Live Commerce the next big social media mega-trend?
Could Live Commerce be the next big social media mega-trend?
Influencer crush, content marketing mush, TikTok slush
Short takes on the influencer trend, weird content marketing, and the glory of TikTok.
TikTok made me buy it: The new home for eCommerce innovation
“TikTok made me buy it” is more than a meme. It’s becoming a rallying cry for fans.
Social Objects: It’s not just a product, it’s a conversation!
Social objects fuel social media, brand success, and viral content. Unleash the power for your business.
Emphasis on celebrity over authority is blowing up influencer strategy
Influencer strategy must be re-imagined as young people emphasize celebrity over authority.
Dissecting 10 mind-blowing Gen Z trends
Gen Z trends are shaping commerce and culture. Here are 10 to consider.
Why I take Instagram seriously, and you should, too.
Instagram isn’t fluff. It’s you … or should be!
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.