Enter the bizarro world of the next generation consumer
Marketing to the next generation consumer means accepting them more than understanding them.
Archive for the ‘Influence marketing’ Category
Influence marketing state of the nation. Is it healthy to be an influencer?
Influence marketing and influencers are under attack. It’s time to assess the state of the nation with this strategy.
The thunderous collision of civil activism and marketing
Civil activism and marketing make for uncomfortable yet unavoidable partners. Mark Schaefer and Brooke Sellas discuss this thunderous trend.
15 Popular Marketing Trends: Hot or Not?
On the new episode of The Marketing Companion, Mathew Sweezey and I tackle 15 popular marketing trends in 45 minutes. Going into a new year, we each weigh in on […]
Three resources to stay relevant … and more
We all want to stay relevant. Here are some ideas and some short takes from the world of marketing.
The future of influencers and retail
Influencers and retail stores will have a symbiotic new relationship according to this futurist.
How does branding work today? The answer might surprise you.
How does branding work in a world where nobody sees your ads any more? The customer is the marketer.
Five facts indicating dramatic post-pandemic consumer changes
Consumer changes post-pandemic might dictate radical new marketing strategies.
Is Live Commerce the next big social media mega-trend?
Could Live Commerce be the next big social media mega-trend?
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