Archive for the ‘innovation’ Category

10 Ideas driving the future of social media marketing

Mark Schaefer provides an outlook of ten big ideas that will be driving the future of social media marketing in the next few years. He stresses the need to embrace the chaos!

To dramatically increase creativity, slash your budget in half

Money is the bane of creativity, Author Mark Schaefer argues that a starvation mentality can dramatically increase creativity!

The future of marketing is about embracing chaos, scaling love

New personalization technology will determine the future of marketing. Will we use it to embrace chaos and build brand love, or creep people out?

Is this the most powerful #innovation in the history of social media?

The simple hashtag has transformed the digital world in unexpected ways.Is this the most powerful innovation in the history of social media?

Connecting to a new podcast on digital transformation

The new Luminaries podcast is devoted to discovering the secrets of digital transformation through interviews with industry technology leaders.

Five things Facebook is doing right

The critics poke fun at Facebook but when you consider the complexity and financial success, Facebook is doing a lot right. A look at Facebook success

Research shows we may be at the end of the startup era

Entrepreneurs revel in the idea of disruption. But the big fish are eating the little fish at a record pace. Is the startup era coming to a close?

Drones, Bots and AI oh my. SXSW highlights

Mark Schaefer provides some personal highlights from SXSW 2017, including observations on chatbots, new media and angry artificial intelligence.

What does digital transformation mean to marketing?

By Mark Schaefer Is your head spinning over the prospect of digital transformation and marketing? Certainly the change ahead might seem dizzying. Social media and social selling, Big Data and […]