Twisted reality creates room for marketing innovation
Twisted reality will become a marketing opportunity and challenge as what we see as real becomes blurred.
Archive for the ‘innovation’ Category
Tech is opening up new marketing opportunities
The world is changing fast and each new shift creates unparalleled new marketing opportunities.
The most significant business advice I’ve received
My best business advice came from one of the world’s business luminaries
The Tech Giant War is here, and there are opportunities for marketers
The Tech Giant War is here and the battle will be fought over exclusive content — can your brand survive and thrive?
A strategy for applying your ideas to shifts in the marketplace
Here’s an example of how a shift in consumer tastes opens up a new seam of business strategy.
NFT CryptoArt Investment: An Essential Guide for Creators
By now you’ve heard about the NFT – the CryptoArt that’s selling at Christie’s auction house for millions. But what is a non-fungible token?
Why marketers are now in the Era of Unintended Consequences
The pandemic has upended the world. Welcome to the Era of Unintended Consequences.
Mr. Beast and the formula for viral content
Is there a formula for viral content? Does it matter? Mark and Brooke explore the strange case of Mr. Beast in this podcast episode.
Why 2021 will be the most important year in the history of marketing
2021 might seem scary but it is also the most important year in the history of marketing. Mark Schaefer tells you why.
The Marketing Companion Podcast
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Let's plot a strategy together
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