Archive for the ‘innovation’ Category

Artificial Intelligence, Iteration and the Future of Creators

Outdated copyright laws threaten the future of creators and creativity. Innovation is iterative and we need to celebrate that.

10 Non-Obvious Social Media Trends You Need to Consider Right Now

Let’s take a deep dive into the non-obvious social media trends that will dominate marketing considerations in the year ahead!

Cutting through the hype of Custom GPT

Creating a custom GPT is all the rage. Mark Schaefer and Paul Roetzer cut through the hype.

A Unified Theory of Content Success: Can anybody create effective content?

Can anybody achieve content success? There are so many ideas and frameworks out there, but are they actionable?

When do you and ChatGPT cross the Milli Vanilli Line?

Soon, we will all face a decision to cross the Milli Vanilli Line and give up a measure of authenticity to Artificial Intelligence

A radical idea about AI and marketing

A collection of thoughts about AI and marketing, LinkedIn scams, and marketing innovations from Mark Schaefer

This is the Most Amazing Marketing Book. And I can prove it.

When 36 marketing experts come together to write a book, some amazing happens. In fact, this might be the most amazing marketing book ever!

Reflecting on the most rewarding marketing experience of my life

Each year, a small group of marketing leaders gather at a beautiful lodge in the woods to think big thoughts about the future of marketing. Our aim is to help […]

Why leaked secret documents point to the future of social listening

As Discord and other secret communities flourish, companies reliant on social listening platforms will have to find new answers. This article exposes this trend through the story of an intelligence leak.