How to monetize a Facebook Group
In the 150th episode of The Marketing Companion, we learn how to monetize a Facebook Group with BossMom Dana Malstaff and Mark goes on a rant!
Archive for the ‘innovation’ Category
A celebration of ten years of blogging, a celebration of you
Mark Schaefer reflects on ten years of blogging, what it has meant to him and what it could mean to you.
Why do so many big companies lack marketing basics?
Even the biggest companies seem to be overlooking the marketing basics some times as evidenced by these high profile product failures.
Timeless marketing lessons from KISS, Paula Abdul, and a hologram machine
Marketing lessons from KISS, a brush with Paula Abdul, and an unfortunate incident with holograms are just part of the fun on The Marketing Companion.
Three words that guide all marketing strategy today
In a world of ever-growing complexity, focusing on these three words may provide effective direction to any marketing strategy.
10 Ideas driving the future of social media marketing
Mark Schaefer provides an outlook of ten big ideas that will be driving the future of social media marketing in the next few years. He stresses the need to embrace the chaos!
To dramatically increase creativity, slash your budget in half
Money is the bane of creativity, Author Mark Schaefer argues that a starvation mentality can dramatically increase creativity!
The future of marketing is about embracing chaos, scaling love
New personalization technology will determine the future of marketing. Will we use it to embrace chaos and build brand love, or creep people out?
Is this the most powerful #innovation in the history of social media?
The simple hashtag has transformed the digital world in unexpected ways.Is this the most powerful innovation in the history of social media?
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