Archive for the ‘innovation’ Category

What does digital transformation mean to marketing?

By Mark Schaefer Is your head spinning over the prospect of digital transformation and marketing? Certainly the change ahead might seem dizzying. Social media and social selling, Big Data and […]

The alternative to content marketing command and control? Advice from OK Go

Refreshing advice from a rock band on how content marketing really works in the world today. Lessons from OK Go challenge the content status quo!

37 Big Data Case Studies with Big Results

Rob Petersen shares 37 big data case studies where big data yielded big results for major companies across the globe, showing how big data can work.

15 Thought-provoking quotes about innovation and success

These quotes about innovation and success from Malcolm Gladwell, Kevin Kelly and Tien Tzuo will inspire you and make you think.

Seven new content forms rocking the marketing airwaves

The intense competition for attention will spawn exciting new content forms. Here are six innovations to keep your eye on.

How to create a winning strategy with crappy content

The conventional wisdom is that quality beats quantity in content marketing but that is not always the case. Sometimes cheap and crappy content can win

How Google’s failure helped me become a dramatically better writer

When Blog Reader took a dive, my writing came alive. How it made me become a better writer

OfferUp offers an addictive new app for eCommerce

Do you know what apps are eating your customers’ day? One app, OfferUp, might just be swallowing large chunks of their time. Learn more about OfferUp here.