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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Is there a formula for viral content? Does it matter? Mark and Brooke explore the strange case of Mr. Beast in this podcast episode.

2021 might seem scary but it is also the most important year in the history of marketing. Mark Schaefer tells you why.

Synthtic content is here. What happens when the fake news is you?

This marketing mistake is probably happening in every company. A practical guide for improvement!

Watching a gigantic online conference unfold became a content marketing masterclass, warts and all.

Leading in a time of uncertainty might require effectual thinking. Here are four steps to embrace the chaos in a new way.

Post-crisis economic projections are dire. I’m not impressed.

This crisis may not seem like a time of marketing opportunities, but re-frame the disruption and it be a world of possibility.

Summary bots are already running on reddit, shortening linked content to a few sentences. How must your content strategy change to respond to robots?

U-Haul wants to make its customers famous and I love it.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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