Timeless marketing lessons from KISS, Paula Abdul, and a hologram machine

marketing lessons from KISS

In the new episode of The Marketing Companion, Tom Webster and I engage in a bit of marketing storytelling. We look back at some of our defining moments and important marketing lessons from our careers.

  • I reveal how a cool idea I had died simply because it got caught in a big bureaucracy. My lesson: An entrepreneur can beat an intrapreneur every time!
  • Tom talks about a time he was in charge of a marketing a product he did not believe in. We discuss how courage is a big part of leadership.
  • I talk about a powerful marketing lessons from KISS and a marketing technique for the rock band that was a hit … but would have been a disaster today.
  • Tom Webster talks about networking lesson from Paula Abdul, singer Tom Jones and a person you’ve never heard of.

It’s a fun and breezy episode that peels back some of the lessons of our worklife. Plus, KISS …

Click on this link to listen to Episode 134

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Please support our extraordinary sponsors. Our content is free because of their generosity.

Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his amazing newsletter The Full Monty and his new podcast available here: fullmontyshow.com.

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