Archive for the ‘Leadership’ Category

Finding Your Edge in a World of Automated Content

Automated content isn’t a threat. It’s an opportunity. Great marketing isn’t about conformity, it’s about non-conformity. When everyone is boring, this is your chance to lead in a bold new way.

Finding Meaning in Suffering: Business Leadership When Your World Is Falling Apart

To be human is to suffer. But how do we deal with crippling sadness and keep our businesses going at the same time? In this extraordinary podcast episode, Mark Schaefer and Dana Malstaff explore the meaning in suffering, and how they persisted in a business environment when the world seemed to be crashing.

How AI is creating a pandemic of dull (and what to do about it!)

Endless, repetitive AI content is creating a pandemic of dull. Our only hope is the genuine hope and emotional meaning that comes from the human spirit.

The photo that changed my life (and maybe yours)

Mark Schaefer was quietly eating a meal in an Austin restaurant when an event occurred that changed his life and career. and it just might change yours, too.

The end of brands, or the end of common sense?

Despite a number of pundits climbing on to an “end of brands” theme, this article proves why brand marketing is more vital than ever in an Ai-dominant world.

How should brands connect to consumer communities?

The key to marketing insights come from consumer communities yet many companies are confused about how to proceed. Mark Schaefer provides some guidance based on his brand conversations.

In defense of Jaguar (I think I’m the only one)

Jaguar is the marketing world’s target of ridicule but this post explains why the innovative automotive company is on the right path. In fact, it is on the only and inevitable path.

How to Reimagine Universities for the AI Era

Universities play such an important role in our communities — far beyond just education. Yet these institutions are under severe threat from AI and new learning alternatives. A college educator has a bold new plan to reimagine universities.

America is still becoming

I am writing this post BEFORE the 2024 U.S. election results. So I don’t know at this moment who won or lost or what chaos might ensue. But in any […]