Archive for the ‘Leadership’ Category

A step-by-step approach to AI adoption for your company

AI adoption isn’t about learning prompts or proving an ROI. You have to get your people on board and this post teaches you how to do that.

The AI Easy Button imperils the future of marketing research

My friends are losing their marketing jobs as companies opt for the AI Easy Button. But as we cut costs, we might be missing out on the future of our companies.

Is it time to embrace ethically-sourced marketing?

Marketing is a wonderful career that changes the world in positive ways. But indirectly, it is contributing to some of the world’s biggest problems. It’s time to start a conversation about ethically-sourced marketing.

When There’s No More “Up.” Lessons from the Top of the Mountain

The highlight of a career prompted dark new emotions and lessons on what it means to follow your curiosity.

Rage Farms: The Hidden Industry Weaponizing Outrage Against Brands

Coordinated, anonymous attacks can come for any company or individual these days. What is behind the Rage Farms that attacked Cracker Barrel and other brands? Who is doing it, and why?

Strip humanity to its essence and you’ll build a durable business

Building a durable business is not dependent on Facebook ads or a new logo. It’s tapping into the elements of humanity that never change.

Attention to Intention: How AI is Rewriting the Rules of Marketing and Sales

AI is not just adding new capabilities to our professional arsenal, it is rewriting the rules of marketing. In this discussion with tech leader and author Sandy Carter, we look at specific strategies to win the new sales and marketing game in the AI Era.

Three Ways Human Marketers Survive When AI Comes for Their Job

AI can accomplish much of the work done my white collar workers today. But human marketers still have a place in this world. The post examines three areas that will continue to be dominated by humans.