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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Here’s an example of how a shift in consumer tastes opens up a new seam of business strategy.

The essential guiding question for your brand: Are you an expert, guide, or agent?


Instagram isn’t fluff. It’s you … or should be!

Marketing innovators share qualities with artists and should embrace those qualities to succeed.

I can’t hold out for normal any more. It’s time for transformation.

Look to your origin story, legacy, and narrative to guide marketing based on values.

Strong, consistent corporate values provide a North Star to guide marketers through perilous times.

Don’t mistake our pandemic selves for our real sleves when assessing consumer behavior.

How do we modernize our marketing when a stubborn corporate culture is in the way?
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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