To dramatically increase creativity, slash your budget in half
Money is the bane of creativity, Author Mark Schaefer argues that a starvation mentality can dramatically increase creativity!
Archive for the ‘Marketing best practices’ Category
Social Proof and the Business Case for Buying Fake Followers
With the pressure to perform and build influence on the web, many people are buying fake followers, likes and comments. But in the end, true influence will win.
Five of my best insights on becoming a great marketing consultant
How do you become a great marketing consultant? Here are personal lessons learned from Peter Drucker, one of the most legendary consultants of all-time.
Face the facts: 5 social media truths that are hard to admit
Social media success may require retirements, not everybody needs a social media marketing strategy, and other social media truths that we need to know.
Why marketing technology is sucking the life out of the marketing profession
Marketing technology is enabling a world of new data, insights and business models. But is it also making our customers hate us?
Five weird lessons from an unexpected viral post
An unexpected viral post created some interesting lessons in human behavior, social media engagement and the purpose of LinkedIn in business.
10 Profound digital marketing trends you need to know about now
The world is changing rapidly. Here is your guide to profound digital marketing trends to follow and help you remain relevant in the next few years.
The business case for content marketing consistency
It’s very simple. To win in the long term with content marketing, you need to show up. Content Marketing Consistency.
Content Shock isn’t the problem. It’s the solution.
Controversial? Hardly. Content Shock is actually the most effective content marketing strategy if your goal is inbound marketing benefits
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Brooke Sellas.
Top-rated social media speaker and keynote presenter
Mark is one of the most sought after marketing keynote speakers. He specializes in marketing strategy and social media.