How do you measure the value of a brand community? Ten ideas.
Community-based marketing is a red-hot trend, and here are 10 ideas to quantify the value of a brand community.
Archive for the ‘Marketing best practices’ Category
How to be the best fake possible
The Most Human Company Wins except when the Best Fake is better. Why AI-generated content will dominate marketing.
Personal Brand Versus Corporate Brand: Which is More Effective?
A surprising debate over the relative value of the personal brand versus corporate brand
Artificial Intelligence, Iteration and the Future of Creators
Outdated copyright laws threaten the future of creators and creativity. Innovation is iterative and we need to celebrate that.
How Shein and Temu threw a bomb at eCommerce conventions
Shein and Temu seem to be breaking every eCommerce convention. Are these the new rules of marketing?
The Blog Post That Shocked the World
On the 10 year anniversary of my most famous blog post, we look at the impact of Content Shock and lessons from one of the most widely shared business blog posts in history.
10 Non-Obvious Social Media Trends You Need to Consider Right Now
Let’s take a deep dive into the non-obvious social media trends that will dominate marketing considerations in the year ahead!
The first voice-synthesized podcast episode
When Mark Schefer lost his voice, he turned to AI to help with the first voice-synthesized podcast episode.
That time I received death threats in a brand Discord community
I love exploring and learning about communities but was shocked when I received death threats in a beloved brand’s Discord Community!
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.