While we see endless articles about how AI will change our jobs and our businesses, this might be the first exploring how Ai will change our customers. Nobody knows what’s next, but this consensus of 300 experts provides a view that humans will have a dramatically different relationship with technology — and other humans.
Read more
A viral sensation reminds us that LinkedIn growth depends on a secret sauce that includes timing, engagement, and persverence.
Read more
Automated content isn’t a threat. It’s an opportunity. Great marketing isn’t about conformity, it’s about non-conformity. When everyone is boring, this is your chance to lead in a bold new way.
Read more
When competitors use AI to achieve Hollywood perfection, go the other direction. Strategic imperfection is a major trend right now and a key strategy to beat the bots.
Read more
Where can humanity transcend AI intelligence? Art will survive, suggesting that careers in the future might mean we become marketing artists interpreting the human experience.
Read more
We live in a time that calls for bold marketing. But breaking taboos not meant to be broken can cost you your job, as this case study reveals
Read more
A new music video took the advertising industry by storm but if you study this marketing case study carefully, you’ll see something more than an ad. It’s a demomnstration of disruptive marketing.
Read more
Sure, AI is everywhere. But the biggest marketing challenges might have nothing to do with the bots!
Read more
Human empathy might be the most important “soft skill” in the marketing profession, but what happens to our careers when AI bots do it better?
Read more