Archive for the ‘Marketing best practices’ Category

Could adding a celebrity hologram create the ultimate content marketing experience? New technology will enable this.

If you lead influencer marketing, know how to work within the new FTC guidelines for brands and influencers.

Cookies have been an essential part of eCommerce strategy but it is time to evolve because the consumers always win.

Evelyn Starr looks at how your company hasn’t really had control over your brand – consumers do, and they brand to survive.

“What is the difference between marketing versus branding?” a young person asked. Here is an answer.

Servant leadership is not a new principle but it is newly-relevant in a world where marketers strive for relevancy.

It’s not an influencer scam. It’s popularity, and it matters.

New year, new decade and a chance to streamline your marketing!

My favorite marketers have a common trait and it is something that cannot be faked.

The Marketing Companion Podcast

Why not tune into the world’s most entertaining marketing podcast that I co-host with Brooke Sellas.

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