Archive for the ‘Marketing Rebellion’ Category

It’s time for marketers to take charge in the face of long-term shifts in consumer needs.

Mark Schaefer contends that the pandemic is accelerating inevitable trends, including a marketing rebellion.

Winning the war for attention is every marketer’s job, and the subject of Mark Schaefer’s speech at #SMMW20

Human-centered marketing might seem daunting but it doesn’t have to me. Start with these small changes.

Small business marketing is poised to win against bigger companies and brands if they connect with the current consumer culture.

Evelyn Starr looks at how your company hasn’t really had control over your brand – consumers do, and they brand to survive.

A big fiberglass pig sets the stage for a very happy marketing story from Mark Schaefer.

Content distribution strategy is changing dramatically as the competition heats up. Success may depend on the word “who!”

Why are marketing jobs going away and marketers in a desperate fight for survival. If marketing is so important, why is the function being displaced?

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