The Tech Giant War is here, and there are opportunities for marketers
The Tech Giant War is here and the battle will be fought over exclusive content — can your brand survive and thrive?
Archive for the ‘Marketing Rebellion’ Category
Influencer crush, content marketing mush, TikTok slush
Short takes on the influencer trend, weird content marketing, and the glory of TikTok.
Your competitors can copy everything except this.
Are you different from your competitors? You have two options, and maybe only one.
A practical strategy to overcome audience intimidation
Audience intimidation is real and it can be scary. Mark Schaefer suggests you only have one option to defeat your fears!
Acting like a friend as a guiding marketing strategy
Acting like a friend can be a foundational marketing strategy.
Tom Peters’ profound and unexpected advice to the marketing community
Tom Peters is a legend and has dispensed advice for decades. But his final words on marketing surprised even him.
Sometimes we overthink marketing. It doesn’t have to be hard.
It’s easy to overthink marketing with all the overwhelming options out there. Here’s a case study to help you simplify!
How to fix marketing NOW with Raja Rajamannar
MasterCard CMO Raja Rajamannar is stirring up the marketing world and he brings his vision to The Marketing Companion.
Why I take Instagram seriously, and you should, too.
Instagram isn’t fluff. It’s you … or should be!
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.