Marketing research is in jeopardy. A WSJ report says that people won’t respond to polls any more. What are the implications for our businesses when we can’t count on marketing research?
Read more
Sally Miller shares how Mark Schaefer’s book “Marketing Rebellion” inspired her to a new approach in her online marketing.
Read more
There is a belonging crisis in our world. Is there a role for business as a solution? Is there a business case for belonging?
Read more
Online retailer Everlane is organizing and acting like a non-profit.Is this a glimpse of the future of marketing and business?
Read more
Selling business books is extremely difficult. The author shares his book marketing insider tips that helped “Marketing Rebellion rise to the top of the charts.
Read more
A recent post from SXSW showed that big brands are struggling to connect to the Marketing Rebellion
Read more
This small market baseball team was a perennial failure until Jesse Cole turned the Savannah Bananas into a marketing rebellion of his own.
Read more
Seth Godin is a brilliant marketer and a superb writer, but his new book made me squirm.
Read more
In the 150th episode of The Marketing Companion, we learn how to monetize a Facebook Group with BossMom Dana Malstaff and Mark goes on a rant!
Read more