Archive for the ‘Marketing Rebellion’ Category

The end of control. How brands are handing marketing over to the customers

We are seeing the end of control show up in branding efforts everywhere. Here are three examples where customers are the marketers.

The future of marketing is here. It may not include you.

The future of marketing is here. A rebellion is brewing. Will you lead it or be a bystander? It’s time to awaken.

How I learned how to expose my heart in my blogging

My writing was stale and salesy and then Mark Schaefer taught me how to lead with my heart and everything changed.

Sorting out the difference: Personalized versus personal

Many companies want to humanize their customer approach but first sort out personalized versus personal.

What happens when we can’t depend on marketing research any more?

Marketing research is in jeopardy. A WSJ report says that people won’t respond to polls any more. What are the implications for our businesses when we can’t count on marketing research?

A new day for online marketing: Beginning your own rebellion

Sally Miller shares how Mark Schaefer’s book “Marketing Rebellion” inspired her to a new approach in her online marketing.

The Compelling Business Case for Belonging

There is a belonging crisis in our world. Is there a role for business as a solution? Is there a business case for belonging?

Maybe the future of marketing looks like @Everlane

Online retailer Everlane is organizing and acting like a non-profit.Is this a glimpse of the future of marketing and business?

The insider view of book marketing in a world where the customer is in control

Selling business books is extremely difficult. The author shares his book marketing insider tips that helped “Marketing Rebellion rise to the top of the charts.