Marketing research is in jeopardy. A WSJ report says that people won’t respond to polls any more. What are the implications for our businesses when we can’t count on marketing research?
Sally Miller shares how Mark Schaefer’s book “Marketing Rebellion” inspired her to a new approach in her online marketing.
There is a belonging crisis in our world. Is there a role for business as a solution? Is there a business case for belonging?
Online retailer Everlane is organizing and acting like a non-profit.Is this a glimpse of the future of marketing and business?
Selling business books is extremely difficult. The author shares his book marketing insider tips that helped “Marketing Rebellion rise to the top of the charts.
A recent post from SXSW showed that big brands are struggling to connect to the Marketing Rebellion
This small market baseball team was a perennial failure until Jesse Cole turned the Savannah Bananas into a marketing rebellion of his own.
Seth Godin is a brilliant marketer and a superb writer, but his new book made me squirm.
In the 150th episode of The Marketing Companion, we learn how to monetize a Facebook Group with BossMom Dana Malstaff and Mark goes on a rant!
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