Archive for the ‘Marketing Strategy’ Category

This is the most important word in marketing

The most important word in marketing isn’t conversions, differentiation, or strategy. Read on!

It’s Time to Unite in a Content Creator Guild

AI companies desperately need vast new sources of content. Creators have those vast resources but we need a Creator Guild to make it happen.

Why writing an AI-assisted book was a total flop

It was time to update a beloved book, but when Mark Schaefer attempted to create an AI-assisted book, the results didn’t make the cut.

15 Years On, Five Ways Blogging Changed My Life Forever

On the fifteenth anniversary of his blog, Mark Schaefer describes five reasons that “blogging changed my life.” It may have even saved his life.

Marketing a radical new idea that could change sports

How do you market a radical new idea that could disrupt the global sports industry? A new Marketing Companion podcast episode dissects this riveting problem.

Why AI does not mean the doom of marketing

OpenAI Founder Sam Altman made a cataclysmic prediction about the future of marketing. Author Mark Schaefer claims that AI does not mean the doom of marketing.

Nine ideas to market to young people who avoid marketing

How do you market to young people who don’t want to be marketed to? Here are nine ideas from the RISE community!

Why is there a backlash against purpose-driven marketing?

An enigma: Purpose-driven marketing is essential to gain customer loyalty but it’s under attack because consumers don’t believe companies any more.

Marketing’s Biggest Challenge starts NOW

Marketing’s Biggest Challenge has always been establishing trust with our customers. But that problem just became much more difficult and some of the biggest brands are asleep at the wheel.