Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Social media and HR need to go hand-in-hand these days as employers look for new ways to find the employees they need for the future.
The newsfeed evolution means publishers are being forced to turn over content for free or become irrelevant. Here are strategies from top content publishers
There’s a lot going on in video streaming, and it can be hard to keep up. This post goes over the latest happenings, so you can be up to date.
In this latest episode of The Marketing Companion podcast, Mark Schaefer and Tom Webster discuss content marketing FOMO, and courage in marketing
Knowing your customers is a never-ending quest for most marketers. Understanding the customer helps marketers position the product, and sales teams persuade consumers to buy.
The conventional wisdom is that quality beats quantity in content marketing but that is not always the case. Sometimes cheap and crappy content can win
If you’re late to the content marketing game, you can still make a dent in the competition. Here are eight strategies to stand out.
Social media promised to be the great equalizer for all businesses but content producers are being squeezed by companies if they don’t play by the rules
It’s time to emerge from the echo chamber and view content marketing rationally. Does every business need content marketing?
Elaine Ball shares how it pays to be a marketing maverick when your clients or your industry is old-fashioned, or in her case, geeks.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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