A surprising insight on social media measurement: Activity does matter
Simple metrics like “followers” and “likes” are usually dismissed by the gurus but actually play an important part in your company’s progress.
Archive for the ‘Organizational Development’ Category
7 ways to get employees to adopt your enterprise social media initiative
If you’re considering an enterprise social initiative for your company, here are seven aspects of employee adoption that you’ll need to think about upfront.
The essential guide to hiring a marketing specialist … when you’re not a marketing person!
It’s not easy hiring a marketing specialist when you have no experience in the field. Here’s a guide to show you how!
How social media case studies can jeopardize your strategy
Social media case studies can strike fear int he heart of resistant executives but may also present a danger to our marketing efforts.
The hinge to social media success? It might surprise you.
Developing a social media policy for your company may seem simple but in fact the work could become a key element of your social media success.
The insider’s guide to social media consulting success
Social media consulting success doesn’t start with a Facebook page. Let’s back up a few steps first.
6 Factors that turn social media strategy into RESULTS
These seven factors make the difference between social media strategy success and failure.
The New Market for Social Media Consultants
The new, hot market for social media consultants may be helping organizations use social media internally.
Adopting a Piggly Wiggly View of Social Media
If a grocery chain built a business based on trust, can’t your marketing communications department?
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Brooke Sellas.
Top-rated social media speaker and keynote presenter
Mark is one of the most sought after marketing keynote speakers. He specializes in marketing strategy and social media.