Archive for the ‘Organizational Development’ Category

HR and social media: 7 Ways HR needs to act like marketing

Social media and HR need to go hand-in-hand these days as employers look for new ways to find the employees they need for the future.

Success may mean staying true to what you know is true

Buckling to the pressure of corporate culture can be deadly to strategy. Success may mean staying true to what you know is true

The reality of online influence and the only thing that matters

In the online realm, title doesn’t matter, achievement doesn’t matter, wealth doesn’t matter. The key to building online influence is being known.

The Internet of Things will be ruled by kids

Legal considerations, security issues and organizational malaise might slow corporate adoption of the internet of things but step aside, here come the kids.

Marketing and the new Digital Mindset

Only 18 percent of all businesses are optimizing their digital presence and they are leaving their competitors far behind. Do you have a digital mindset?

5 Reasons companies are bringing their marketing in house

Research shows an “alarming” spike in the amount of business being lost by ad agencies. Is it time to bring your marketing in-house?

CEOs are finally embracing social. What does it mean to you?

With 80 percent of CEOs now embracing social media, executive communication is transforming. What does this mean? CEOs and social media analysis

Lions and Tigers and Buyer Personas … Oh My

In this new episode of The Marketing Companion, we dissect buyer personas, The Kardashians, and the Star Trek holocracy.

Social selling and the social enterprise: From fantasy to reality

Many organizations are experiencing frustration with the concept of the “social enterprise.” On paper, the prospects seem so tantalizing, but when it comes to execution, very few companies have been […]