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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Marketers are supposed to build a brand. But what does the field of marketing look like in an era of consumer brand resistance?

Marketing personal services takes a human touch. People are buying you, not your content so there is an imperative to bring a human dimension to marketing.

If your content niche is saturated, should you give up? No! But you will need to find your place on the web with a little research and resourcefulness.

Follow your dreams? Not necessarily. As many successful people testify, often it’s the other way around and your dreams follow you
Do you need to be liked? That factor may be getting in the way of you becoming an effective content creator. Instead, focus on being respected

In this Instagram case study, Danielle Conte shares Baseball Lifestyle 101’s success on Instagram and how owner Josh Shapiro has become known on the web

A lot of people advise to ignore social media haters. But that doesn’t mean it doesn’t hurt. Here is some real-world advice about dealing with the pain.

We all want to create customer value. But do you know which of these 30 ways you are actually achieving that and how it impacts your success?

Sometimes the key to content success is simply to start, and often that requires crushing self doubt that gets in the way of that beginning.

She is a janitor — who became a podcaster, author, and television show host. Can anybody become known? The answer is yes and here is proof!
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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